Jonathan Kusnadi
Motion + Graphic Designer
[ WORK ]
ENFIN LEVÉ
FASHION & APPAREL VISUAL IDENTITY 2D MOTION TYPOGRAPHY
Enfin Levé is a Berlin-based techwear brand that blends functionality with an experimental edge by combining layers of advanced fabrics with the deconstruction of protective gear.
The goal of this project is to rebrand a niche brand with a loyal core audience without diluting what makes it feel exclusive, while building a clear, consistent, flexible system that communicates protection across every touchpoint and still feel experimental and performance-driven.
LOGOThe logo was inspired by the three-layer construction common in outwears: a base layer for moisture management, a mid-layer for insulation, and an outer layer for weather protection.
TYPOGRAPHYA custom typeface inspired by Juriaan Schrofer’s sketches unifies the identity, carrying the same modular construction logic across garments and brand touch points with a bold, engineered feel.
POSTERSThe posters aim to showcase the brand’s identity, highlight its latest collections and use of unique materials, and promote new releases and upcoming events.
WEB AND MOBILEThe website and mobile app are key touch points and the primary channel for customers to order their garments. The homepage highlights the brand’s bold and experimental edge, while the shopping experience remains clear and straightforward.
STOREFRONT
MISCELLANEOUSThese collateral extend the brand’s identity across the full customer journey, from entering the store to bringing purchases home.
PROGRAMS USEDAfter Effects, Audition, Figma, Illustrator, InDesign, and Photoshop
RECOGNITIONCommunication Arts 2026 Design, Shortlist
63rd GDUSA Inhouse Design Awards, Winner
Graphis New Talent Awards 2026, Gold
Communication Arts 2026 Typography, Shortlist
CREDITSInstructors: Elaine Alderette, Ming Tai, and Gerardo Herrera
DISCLAIMERThis project is a student work created for educational purposes only. I do not hold or own any rights to the images used in this project. All images belong to their respective copyright owners.